TL;DR:
Most platforms optimize for more: more items, more clicks, more feeds. MODE optimizes for fewer, better decisions. We map your wardrobe and taste to suggest pieces that slot into real routines. With the best conversion being 2/1000 impression wise, the AdTech industry is ripe for disruption. For Brands, we help you find your true Ideal Customer Profile(ICP). By perfectly matching your products with people who have the most similar wardrobe, or style, we revolutionize your marketing so you don't have to worry about marketing to the wrong people.

How MODE works
- Connect your wardrobe. Add key pieces and preferred fits to anchor silhouette, fabric, and palette.
- Train on taste. Save and skip looks to teach MODE what resonates and what doesn’t.
- Context‑aware filters. You can change your style preferences or add new ones by importing your favorite pinterest boards.
How MODE differs
- Closet‑first: link what you own to anchor silhouette, fabric, and palette.
- Taste signals: learn from what you save and skip, not broad trends.
- Context awareness: filter by climate, routine, and use‑case.

Why this beats endless scrolling
Marketplaces and inspiration feeds are great for discovery volume, but they offload the sorting cost to you. MODE shifts that work into the product: it narrows the universe, elevates high‑fit options, and explains why. The result is faster browsing and more confident decisions.
“Calm is a feature.” The fewer decisions you need to make to reach a great outcome, the better the product. MODE’s job is to reduce noise — not add to it.
Why it matters
Reducing noise makes style calmer and purchases more confident. MODE is a curator for your rotation, not a marketplace for everything.
By aligning suggestions to what you actually wear and like, MODE helps you buy once, style often, and build a wardrobe that works harder for you.
