Research to help you find your style.
Experiments, signals, and stories from the Mode team on building a wardrobe you’ll actually wear. We connect what you own to what you’ll love next.
The Lab
The Mode Lab bridges relationship, emotion, and behavioral science with user research, business intelligence, and data science to unlock insights about personal style and decision-making.
Scientific
Literature
Surveys
effect Research
Analysis
How discovery works
We combine wardrobe signals with taste data to surface fewer, better ideas.
Start from your closet
Link what you already own and the looks that inspire you. Mode uses this context to narrow the universe to pieces that fit your life.
Fewer, better suggestions
Discovery is about restraint. Mode filters by silhouette, material, and brand history to suggest pieces that complement what you already wear—so browsing feels obvious, not overwhelming.
Built around your taste
We learn from what you save and skip to refine suggestions over time—highlighting pieces that actually fit your rotation.